Our Story

Howzit Rosier is a proudly South African brand, born in Cape Town and built with one mission: to keep things local.

We believe in creating quality pieces that represent the spirit of South Africa, raw, real, and full of heart. Most of our production happens right here in Cape Town, using materials sourced locally wherever possible. Our goal is to keep at least 90% of our value chain in South Africa, so that all the people and local businesses that make this brand possible benefit the most.

We're not here to follow trends or chase fast fashion. We're here to build something that feels familiar, something that speaks our language, tells our story, and carries the energy of home.

The name says it all: Howzit Rosier. It starts with "Howzit", the way South Africans greet each other, casual, warm, and welcoming. It’s more than a word, it’s a feeling. And that’s what we want our brand to be: something that makes people feel connected, no matter where in the world they are.

We’re proudly local, but made for anyone who loves what South Africa stands for a community, a culture, and creativity.

What makes us Unique

Proudly South African

We’re proudly local, not just in name, but in everything we do. From Cape Town, South Africa to the rest of the world, our brand is built on the culture, language, and energy of all South Africans.

Made with local hands

No mass production. No shortcuts. Most of our products are made in Cape Town, crafted by real people who take pride in their work, the way it should be.

Locally Sourced, Locally Driven

We work hard to source our materials right here at home.

Our goal? Keep at least 90% of our value chain in South Africa, so that the people behind the brand benefit most

We didn’t start this brand to chase trends, we started it to represent where we’re from. South Africa is in every thread, every word, every choice we make. Howzit is more than just a greeting, it’s how we see people, greet people, how we show up, and how we stay connected. This brand is for anyone and everyone who feels that same connection to home, whether you’re here or living oceans away. We’re just getting started, but we’re building something real. Something local. Something we believe in.

Ash Rosier, CEO & Founder

Our First Drop. Where It All Started

Our journey began with a simple idea, to create something proudly South African that felt like home.

The first product we got was a sweater. But it wasn’t perfect. It was imported, made with cheap materials, and it didn’t reflect the quality or spirit we wanted to stand for.

That experience sparked something in us. We knew we could do better, not just by making things locally, but by making them with care, pride, and respect for South African craftsmanship.

So, we started fresh. We focused on building a brand that’s honest and local, where every piece carries a story and a connection. That’s how Howzit Rosier grew from a simple sweater into a brand that means something to us and hopefully, to you too.